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Identity design Zero Senses

For Zero senses we created the identity. This Swiss-based company Zero Senses provides, through various types of coaching sessions, more clarity and understanding of their life purpose and daily decisions. This by combining two important essential parts. Combining rational thoughts with emotions creates an untapped potential that clients help to re-activate within different sessions. By designing a new custom font and combining these letters a new balanced form is created that symbolizes the balance between rationality and emotions that the ‘clients’ of Zero Senses want to achieve when making decisions.